Branding

School Slogan

Building a Healthy and Just World

Editorial Style

In formal communications, online and in print, use “Columbia University Mailman School of Public Health,” on first mention. Do not use the possessive “Columbia’s Mailman School of Public Health.” In formal communications, for a second reference, use “Columbia Mailman.” In informal communications, after the first reference, you may use “the School” or “our School,” if it is clear you are referring to Columbia Mailman. If you only can only use one word in formal communications, use “Columbia epidemiologist,” not “Mailman epidemiologist.” Do not use “MSPH” or “Mailman” to refer to Columbia Mailman. When referring to Columbia, “University” is always capitalized.

For other editorial style questions, please refer to the Columbia Mailman Editorial Style Guide.

Visual Style

Learn about the brand, mission, and values of the entire Columbia University Irving Medical Center in the Brand & Identity Guide. A summary of the visual style as it applies specifically to Columbia Mailman follows:

Logo

Official Columbia Mailman logos are available from the CUIMC Brand Center. The CUIMC Brand & Identity Guide outlines how to appropriately use the Columbia Mailman and unit logos, which should only be used for official print and digital assets. If you have questions about using a logo, contact mailmancomm@columbia.edu. 

The set contains horizontal and vertical (stacked) versions of the logo, in black, blue, and white, and in .png, .pdf, and .eps  formats. Please take care not to distort or alter the logo, and keep the logo legible by displaying it at widths greater than 2.25in/225px for the horizontal version or 1in/100px for the stacked, with a clearspace the size of the crown on all sides.

For department and program logos, contact the Office of Communications at mailmancomm@columbia.edu. For other CUIMC school logos, log into the CUIMC Brand Center.

Typeface

GOTHAM - Due to its distinctness and clarity, Gotham is our primary brand typeface and should be used whenever possible in designs and documents other than websites. Gotham can be used for both body text (longer flowing text) and display text (headings, titles and larger text). Alternative Fonts: If Gotham is unavailable, Helvetica or Arial may be used. 

ITC GIOVANNI - ITC Giovanni is used for large blocks of body text in designs and documents. Alternative Fonts: If ITC Giovanni is unavailable, Times New Roman or Times may be used.

Color Palette

Pantone 3005 and Pantone 7686 are our official colors. All other previously authorized blues or supporting colors should no longer be used by the medical center or its entities as a primary color.

Academic Primary and Promotional Primary

Two blue brand color swatches: PMS 7686c (HEX 1D4F91) and PMS 3005c (HEX 0077C8)

        

Neutrals

Three gray brand color swatches: Cool Gray 2c, 9c, and 11c
 

Accents

The proportion or balance of colors in our visual identity is important. The blues above are our primary colors and are core elements of our brand. With the exception of white and black, other secondary and accent colors should be used sparingly. When used selectively, secondary and accent colors give designs variety. However, to provide a more focused and consistent design, we recommend omitting secondary or accent color if possible.      

Five accent brand color swatches: magenta, orange, rust, olive, and light blue

Photography

Our photographs must illustrate work done at the School—collaboration, teamwork, and interaction among colleagues, students, and the public. Use real, unposed situations, shot with available light, or bold conceptual photos that convey an important theme. Acceptable types of photography:

See more examples on our Flickr page.

View guidelines for capturing your own photo and video:

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